...because fans love the show, not the wait

"Creating a modern fan experience is key to attracting and keeping new and younger fans and SMOOTHER is well positioned to maximize that experience."

- Forbes 12/18/18

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Cat & Nat

Cat & Nat's tour has ended but you can still buy their awesome merch here!
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Living With Landyn

Missed buying when you were at the show? Don't stress - you can buy now and have it delivered straight to your home.
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About Us

SMOOTHER™, LLC is an in-venue fulfillment solutions mobile application. We believe that in-venue customer service can be dramatically improved across merchandise, concessions, parking, and beyond. We alleviate in-venue crowding and eliminate long lines to deliver for our clients. We employ everyday technology to create faster transaction cycles, making audiences happier and driving revenue growth.

Management Team

Ted Kroeber

Founder & CEO
  • 20+ Years of Experience
  • BA and MA, Loyola Marymount University
  • Producer of large scale live events, with deep expertise in both permanent and temporary venue logistics. Past clients include Samsung, Intel, Facebook, and The Elton John AIDS Foundation. Scopes of live event include staffs of over 100 & budgets into the eight figures.
  • Award-winning producer of independent films including American Gun (‘06) and Splinter (‘08).

Jeff Schroeder

Co-Founder & CMO
  • 20+ Years of Experience
  • BA, Loyola Marymount University
  • MBA, UCLA Anderson School of Business
  • Founder and CEO of Scenario Digital Media, a full service digital marketing and advertising firm catering to live entertainment industry clients and delivering superior experiences for their audiences.
  • Former EVP of Digital Marketing and Research for Live Nation, serving hundreds of millions of concert attendees annually.

Roger Goff

CSO & General Counsel
  • 30+ Years of Experience
  • BA, UCLA
  • JD, Loyola Law School
  • Expert dealmaker and strategist for entrepreneurs in the entertainment industry
  • Past corporate legal experience in M&A and securities offerings
  • Entertainment financing consultant and dealmaker on over 100 properties, including the Oscar-winning Dallas Buyers Club

Nikolaus Schlemm

Lead Developer
  • 20+ Years of Experience
  • Bachelor of Computer Sciences Universität zu Lübeck
  • Developing software since the 90s: web, mobile, backend and embedded systems
  • Technical expertise in: Assembler, C, C++, Delphi, Erlang, Java, Javascript, Php, Python
  • CEO and founder of Coder Nostra (consulting, coaching and coding for startups and SMEs)
  • CTO and Co-Founder for Finest Spots: an app providing location-based, personalized recommendations for bars, restaurants
  • Developer for Cellity AG (bought by Nokia): focusing on mobile functionality (Symbian, Windows phone, J2ME, Android, iOS), backends (Java, Python)

Collin Hinds

Partner & Head of Strategic Partnerships
  • BA, Loyola Marymount University
  • Funding strategist and former professional baseball player, advising on investment rounds and major sports league relations.

Advisory Board

Kat Graham

Actress, musician, entrepreneur with 4.7m+ Instagram followers

Kevin Harvey

Broadway producer; founder and CEO of design & production company SenovvA, Inc;

Joe Lombardi

Past CEO of Kellwood, Inc; former CFO of Barnes & Noble

Phil Quartararo

Former President Warner Brothers Music, co-founder Virgin Music America, former CEO of EMI

Bill Strickland

Longest tenured African American sports agent in the industry, having represented the likes of Chris Webber, Allan Houston, and Rasheed Wallace; advising on sports vertical and client engagement.

Trina Vargo

Founder and president, US-Ireland Alliance

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